Comparison · updated July 2026

WP Media Audit vs the alternatives

When the library needs sorting out, the usual responses are: a cleaner plugin, a long afternoon of guessing, or a bigger hosting plan. Here's the honest breakdown against all three.

The philosophical difference

Cleaner-style plugins have been at this for years and handle the common cases — but the failure mode is well known: a reference format they don't parse (a page builder's JSON, a custom field storing a bare id) and a live image lands in the "unused" pile. Deleting from that list is how hero images vanish. Manual triage — opening images one by one and searching the site for each — is accurate and takes roughly forever; nobody finishes a 1,400-image library that way. Buying more storage is the default outcome of the other two failing: the bloat compounds into every backup, migration and bill, forever. WP Media Audit (this site) is built around trust: usage resolved everywhere references really live — classic and block content, featured images, Elementor page data (ids and URLs inside the JSON), ACF fields verified through ACF's own field-key twin so coincidental numbers never count, site settings, widgets and term images — with the reasoning shown per image, over-capture by design, re-verification at the moment of trashing, and a cleanup that only ever goes to the restorable trash. The plugin never deletes a file itself.

FeatureWP Media AuditCleaner pluginsManual triageMore storage
Finds truly unused images✓ Proven, reasoning shown◐ Verdicts without reasons✓ Eventually✗ Keeps everything
Elementor data coverage✓ Ids AND urls in the JSON◐ Varies — the classic breakage source◐ If you think to check✗ N/A
ACF fields without false alarms✓ Twin-verified only◐ Naive matching is common◐ Depends who's looking✗ N/A
Safe to act on✓ Re-verified at trash time, restorable◐ Acts on the stored scan✓ You checked yourself✓ Nothing happens
Duplicates by content hash✓ Renamed copies caught◐ Often a second plugin✗ Invisible by eye✗ Stored twice, paid twice
Oversized incl. kept camera originals✓ The -scaled trick accounted for✗ Rarely surfaced✗ Practically invisible✗ That IS the bill
Alt-text audit, split by in-use✓ One click to the images✗ Not their job◐ A separate spreadsheet✗ N/A
Client-ready deliverable✓ White-label report + PDF + CSV (Pro)✗ No◐ Whatever you write up✗ An invoice
Stays audited afterwards✓ Weekly/monthly digest w/ deltas (Pro)✗ One-off cleanups✗ Nobody does it twice✗ Compounds instead
CostFrom $49/yr · $599 lifetimeFree–$70/yrFree + your weekendsForever, per gigabyte

Stick with the alternatives if…

Your library is small and young enough to know by heart — manual works fine at fifty images. And if an established cleaner plugin has served you without incident on your specific stack, that's a real track record; we'd rather acknowledge it than pretend otherwise. The setup we'd talk you out of is deleting from any tool's "unused" list without shown reasoning, on a site with a page builder or custom fields — that's the exact combination that ends with a restore from backup.

Choose WP Media Audit if…

The library has history — years of uploads, several hands, a page builder, custom fields — and you want the unused list proven rather than guessed, the duplicates found by content, the storage weight explained, and a cleanup you can undo. That's us.

See pricing See the audit

One honest line: no scanner can see references stored in a format it has never met, ours included. That's why detection over-captures, why every image is re-verified at the moment of trashing, and why cleanup only ever goes to the restorable trash — the failure mode is designed to be boring.